A PUBLICITY MATERIALS CHECKLIST
Artful
Gift
News Releases (General distribution)
New product, services
Events sponsored (e.g.fundraisers, tours, open houses, seminars, rallies, awards programs, meal events)
Observances (anniversaries, etc.)
Facility openings, relocations, closings
Personnel changes
Distributor appointments, changes
Contracts, grants received, given
Awards, honors or designations received, given
Reports issued, research findings
Position statements
Gifts, contributions received (not-for-profits)
Feature Stories (Exclusive, special or general distribution)
Profiles (people, products, companies or causes)
Round up, trend stories
Service features ("how to")
Case studies
Signed, first-person experiences, reminiscences
Op-Ed pieces (signed articles)
Letters to the editor
Fact Sheets/Background materials
Key data at-a-glance
Glossaries
Directories (key contacts, office list locations, etc.)
Questions and answers
Suggested interview questions Texts/excerpts of speeches, reports, books, and articles
Photos and Captions (Black and white prints, color transparencies, color prints)
Action photos
Portraiture (mug/head and shoulder shots, candids)
Product portraiture, products in use
Architectural
Graphics
Logos
Graphs, charts
Illustrations
Audio-Visuals
Video news material (Video news story, b-roll video footage or still slides--accompanied by script, background) Audio news material (Script,
Actualities, recorded story, or background sound--accompanied by script, background)
Public service announcements (script for announcer, slide to accompany a voice over, recorded audio, or videotape)
A Publicity Primer from Kirk Hallahan at Colorado State University's Journalism and Technical Communication School
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